Be there to brainstorm and collaborate if needed and encourage partners to do the same amongst the group of creators on a campaign. 5. Ninja Outreach: An influencer marketing platform that provides access to thousands of influencers in every niche based on your interests, filters results from most engaged social media networks, and automates your outreach campaigns. Micro-influencers with small but focused audiences can sometimes be more valuable. Lastly, we’ll look at some mistakes to avoid when building your strategy. Begin with your end in mind and you’ll be well positioned to get the most out of your influencer marketing strategy. Influencer marketing boasts an incredible return on investment, taking advantage of digital spending trends and today’s social media-obsessed world to reach the widest, most relevant audience. 1 senior influencer marketing amp strategy manager interview questions. This article is published in partnership with MWWPR, one of the world’s leading independent integrated PR agencies. Increase traffic from a new target market: Keep an eye on page views, acquisition channels, and customer demographics from your in opt-in forms. You’ll want to make sure your campaigns are set up in a way that enables you to monitor the metrics associated with each goal you have. With some initial sales and a growing community online, Cheryl wants to give influencer marketing a shot to boost her status as a thought leader in the space, and ultimately attract more premium customers. Following this logic, an influencer marketing strategy is defined as any marketing activities done with the purpose of identifying, engaging and nurturing relationships with people who are trusted influencers for your target customer. The next step is knowing where to find your influencers. Susana Yee of Digital Everything has also used a combination of influencer marketing tactics to market her online course: “Currently I am in the process of launching an online course on influencer marketing. “Taking a more directed approach to influencer marketing has paid off dramatically. It’s great to get started with influencer marketing, but you also need to measure your ROI to pave the path to success. Once you have landed on your partners and you’ve started down the negotiation path, you can request more data such as conversion metrics. And it’s more than just brand awareness, Agorapulse has been growing at a record-setting pace. I’ll also be offering an affiliate program for influencers who are interested in promoting my program on their social networks or blogs for a percentage of my course fee.”. There are so many great tools available - like Tagger - that allow us to deep dive into millions of influencer profiles to find the right partners for a specific program. 1 senior influencer marketing amp strategy manager interview questions. “A good way to find influencers in a specific industry is to look on social networks for key players in your industry, and use the trickle-down effect. With this work done, you’ll have valuable insight on who it makes sense to go after, and the main traffic sources to consider. As consumers are in control of how they consume content and interact with brands more than ever, understanding ad resonance across screens is the only way to successfully drive memorability and brand lift today.”, – Randall Beard, President, Nielsen Expanded Verticals. Following this logic, an influencer marketing strategy is defined as any marketing activities done with the purpose of identifying, engaging and nurturing relationships with people who are trusted influencers for your target customer. In general, there are three types of goals you can target using an influencer marketing strategy. We all know big reach is no longer king because you can supplement reach with an even smarter paid targeting program and we know not all small influencers are receiving “authentic” engagement, some are working together to boost their engagement as they look to grow. Which one would you be more likely to respond to? Influencer marketing strategy has advanced beyond seeking influencers with a large following and pretty photo. Do they have the same interests and aspirations as those you’re looking to target? Related: How to Get Top Bloggers To Promote Your Online Course. But influencer marketing doesn’t work that way. 15 Eco-Friendly Fashion Brands Seeing Success with Influencer Marketing, How Twitch, YouTube, and Instagram are generating eCommerce sales, Holidays at Home: Influencers Inspiring Pared-down Holiday Celebrations. 3. If your first thought is an Instagrammer, YouTuber, or even a Kardashian, you’re not alone. Musefind: An influencer marketing platform that helps you identify influencers looking to collaborate, and includes matching, messaging, and ROI tracking functionality. Getting an introduction can often fast-track the process of building new relationships from scratch. Now that you know what to look for, here are some ways you can go about finding influencers. 5. We saw very strong returns, upwards of 7-10x ROAS. Beyond the quantitative data it's our duty to provide qualitative analysis as well. Clifford Luu, founder of Cakes by Cliff, used a combination of these tactics to launch his online course on Thinkific: “I chose five different influencers from around the world that I already had a connection with, and offered them a chance to access my course in exchange for them providing a testimonial on my course landing page. Choose tech partners who provide accurate data and helpful tools, then apply your human eye. Not every campaign needs to be all Instagram or all YouTube or include supporting tweets or Facebook posts. What do you need and what do you want influencers to achieve for you? As influencers receive an increasing number of requests to collaborate, what can you do to set yourself apart? It takes time to reach out and begin to form a relationship with someone. A simple Google Search will sometimes garner lots of great results since many niche influencers will not be on the search databases – they often get enough inquiries directly.”. ...it boasts an undeniable ROI, it’s an effective tool for managing optics in an authentic way, and it perfectly plays into the ever-increasing amount of consumers’ digital spending. “For influencer marketing strategy, don’t go wide, go deep. Look for metrics like conversion rates, email opens, likes, comments, and generally get a sense how active their community is in the groups they lead. Click to share on Facebook (Opens in new window) They are busy people. Report and Analyze Your Influencer Marketing Strategy: Collect as much data as possible to assess the success of your influencer marketing campaign. Your strategy will not succeed in the long run if you only look for a quick way to get someone else to share your message through a one-time tweet or post. Know what channels and content types will help you achieve your goals. Consumers react and consumer content differently. We all know social platform algorithms can significantly limit reach, so incorporating paid media ensures that all of the great storytelling makes its way to key consumers. Consumers continue to trust content coming from influencers, in 2019 Nielsen reported that consumers are 92% more apt to trust content coming from an influencer they trust than from a brand, even if they already love the brand. Boosting content gives you an opportunity to reach even more of your target audience. Learn how to find, reach out to, and collaborate with influencers in this ultimate guide to creating an influencer marketing strategy for your online course business. Generate leads and acquire more customers: You can track this through conversions and sales. To help you shape your influencer marketing strategy, here are a few words from the wise on what to avoid. Less work than a multi-day event, joint venture webinars are also great candidates for evergreen content as you can automate and share across multiple platforms for lead generation over time. WOMMA (Word of Mouth Marketing Association), Your end goal with influencer marketing is to cultivate a lasting relationship that allows you to connect with an influencer's ecosystem in a meaningful way. Collect as much info as you can including sales, click-through, engagement, views, impressions, and all the things that will help you in determining the performance of your campaign. What topics do they share and talk about the most? Audiences gravitate towards influencer content more than they would towards an ad coming directly from a brand. For their Consulting Empire course, Foundr partnered with Sabri Suby – an industry leader in building consulting practices – by co-creating and marketing the course across their platforms. 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