You can group influencers in virtually any way imaginable and track an entire group. It helps you identify the affiliates, influencers, and employees you want to collaborate with. Carro only reveals influencers who have a connection to your brand. Tagger offers a detailed dashboard with many ways to organize your marketing efforts. An influencer marketing platform is a technology service that matches brands and with the appropriate influencers on its database. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. Grynow is a leading Influencer marketing agency in India which provides the best influencer marketing platform to help brands / visionary marketers leverage social media influencers’ content in marketing the product (service). It was built to serve all sizes of brands, but it also makes plenty of room for agencies and talent managers, as well. YouTube creators have the opportunity to set up an editorial calendar of their upcoming videos, giving brands a chance to see any possible synergies between the video channel and their brand. Up-to-the-minute data is just the beginning. No thanks, I’m satisfied with my business’ growth. It operates on a SaaS platform, charging a monthly subscription fee for use of its features: influencer discovery, tools for managing influencer relationships, deep reporting and analytics, access to support, and access to a dedicated Customer Service Manager. Once you’ve published your campaign, it will show as Active in your dashboard. We also provide content and influencer marketing managed services tailored to your needs. What are the different marketing platforms? Julius benefits from having a comprehensive and easy-to-use search facility, with more than 50 data points to search that can be combined in any way. Upfluence is a self-serve platform, allowing it set it pricing at a level affordable by small and medium-sized businesses, although companies like Microsoft and PayPal also utilize its services. The list of influencer marketing platforms we’ve shared above can help make things easier for you. End-to-end solution for influencer marketing, Detailed analytics of the influencer’s profile, Finds the post half-life for influencers too, Helps you track real metrics such as EMV, sentiment analysis, and deep engagement data to measure campaign ROI, Lots of helpful data to help you make decisions, Can handle all aspects of the campaign from the platform, Can create campaign briefs, send offers, get comprehensive reports, and more. Influencer marketing platforms are a place where influencers and brands can meet each other. It appears to work in a similar way to an individual’s Klout score (although it does give more weight to blog performance). Some of the top influencer marketing platforms are: Q3. There are quite a few different types of marketing platforms. INFLUENCER MARKETING PLATFORM Leading Influencer Marketing platform for small & medium sized businesses and digital agencies. Kick your influencer marketing goals in the peach. Tagger also allows you to analyze the performance of all posts and influencers and determine your ROI. Pro Tip: You can look at your campaign’s results and figure out which influencers are driving your growth. Pro members also have access to reporting for their campaigns. The Shelf helps you plan and execute data-driven influencer marketing campaigns that are highly targeted, effective, and measurable. Offering all the significant features that a top-tier marketing management software should, the platform is easy to use. Although they provide many online management tools, the real focus of Traackr is helping medium to large sized companies (and agencies) build lasting relationships with influencers. It works similarly to some of the freelancing sites, like Upwork. They can be social influencers, web influencers or video influencers. But why should you use influencer marketing platforms? Fuel your best influencer marketing strategies. Many influencer platforms now also offer relationship management, campaign management, influencer marketplaces, third party analytics, and influencer content amplification. As well as the normal search functions where firms (with enough credits) can isolate the most suitable influencers for their niche, Advowire has the Marketplace, where content creators pitch articles and images they’ve already created. They can register with you and go through an onboarding process. This provides you with a list of potential influencers and their relevant statistics, all of whom have previously purchased and enjoyed your products. Enterprises, agencies, charities, and startups. Our AI-powered platform includes 32m+ influencer suite, campaign workroom, reporting & analytics, payment & product fulfillment, full content media library and more. Brands can take a seven day free trial of the $59/month Standard plan. There is a considerable amount of information in the database on each influencer. You can go even further into this in the Listen module, which goes into even further analysis of your campaign's performance. There's no influencer discovery feature and no relationship management, as Pitchboard clearly believes these to be irrelevant for a marketplace. Are you ready to take your influencer marketing strategy to the next level? They also use social media scheduling platforms to regularly publish their content on social media. Qoruz is a one-stop influencer marketing platform featuring a highly customizable influencer search mechanism, a data-driven campaign planning interface, and robust, real-time reports. It is tailored to meet the needs of small and medium-sized companies that can’t afford high monthly fees, but also can’t ignore influencer marketing. Instagram influencer marketing features influencers who have built their name, have sizeable followings, and post regularly on the Instagram social network. Pro Tip: Try to be as descriptive as possible when launching the campaign so that those influencers who’re keen to work with you apply for it. Manage your campaigns and measure results. It charges brands for their connections with its influencer community, using a system of credits. Grin pulls all the registered users from your eCommerce site in and finds their social profiles. Hey Alex, Thank you so much! Really looking forward to reading more. Discover . Pro Tip: For affiliate campaigns, use their tracking codes feature to send out tracking codes automatically. #paid believes that influencers should both be creating exciting content and also be a good fit for a brand. GRIN is the best influencer marketing software for ecommerce brands. Influencers receive opportunities in their dashboard for such things as free samples, paid posts, discounts and early access to things. Pro Tip: The best influencer campaigns know their target audience and plan their approach. Q1. Find over 120,000 in-depth, verified profiles of influencers, celebrities and taste-makers. If you build a trusting relationship with them, all else falls into place. You can discover and partner with the right influencers for your brand to reach your target audience. Get in touch with them for pricing information. Platform is one of the rare agencies that has both the influencer’s interest at heart, but also the brand’s simultaneously. AspireIQ is a self-service platform, working with Instagram and YouTube, with a database of more than 150,000 influencers who have opted into the system. Brand24: Influencer marketing platform. BrandBacker is another influencer marketing platform that encourages talented social media users to join up as an influencer. What is an Influencer Marketing Platform. Heepsy offers a free version for you to try their features. The pricing system is also different from most. These ensure that the influencers it highlights are exceptionally relevant. TapInfluence helps you find the right influencers who also want to work for your brand. For pricing information, you can contact their team. Perhaps you are most interested in third party analytics. Services Offered: Influencer Search & DiscoveryCampaign ManagementThird Party Analytics, Channels: Instagram, Facebook, Twitter, YouTube, Pinterest, Snapchat, Blogs. Collect valuable data on engagement, audience, etc. They were able to amass a considerable amount of data on digital celebrities appearing on Instagram. Once you’ve identified the influencers you want to work with, you can invite them via email to join your network. Open Influence is easy-to-use influencer discovery and analytics software. Those who buy the Business Pro plan gain access to campaign management tools to handle all the applications, communicate with team members, and finalize content for everything to go live. This is definitely a good list, I can say from experience that some of these platforms are really good. This platform provides end to end influencer marketing campaign management. Are you trying to discover new influencers? ZINE provides you all the tools necessary to launch your influencer marketing campaign. Pro Tip: Use the starter account to determine if you want to go ahead and upgrade your account. The world's influencer marketing platform industry is projected to grow from USD 6,015 million in 2020 to USD 24,076 million by 2025, at a CAGR of 32% during the forecast period. Sideqik is an integrated influencer marketing platform that helps you not only discover influencers but also enables you to manage the entire campaign. Get the whitepaper. It is now an end-to-end influencer marketing platform with more than 1.5 million influencers in its database, although the social listening feature is still prominent. It has built up a database with more than 200 million social identities, with a great deal of information about their social activity. Grin is a model of how to do things right. Live For The Story: 365 Days of Summer Influencer marketing. TRIBE helps connect brands with micro-influencers to create world-class content at scale. Get access to our self-serve platform. Influencer Marketing Platform #2: The Room The Room is an influencer marketing platform that helps influencers, charities, and brands form and nurture relationships that are mutually beneficial. IZEA offers marketers an extensive platform search, allowing them to create lists of creators (IZEA’s term for influencers)  who could meet their needs. There is a social listening tool where you can track influencer content in real time. Neoreach pitches itself as the end to end influencer marketing platform for Fortune 1000 brands and their agencies, probably competing quite heavily with Tapinfluence. The platform should also help you find influencers who can help you reach your target audience. You can easily build, measure, and scale your influencer programs to reach and engage your target audience. Contact their team for pricing details. They can help you with a wide range of activities from influencer discovery to tracking the progress of your campaigns. No, Thanks. Learn more. Obviously, this is not an opt-in network. For pricing details, get in touch with Onalytica. It also recognizes that influencers have that status because they create content so good that it has built them an audience. Now that you know what to look for in an influencer marketing platform, let’s take a look at some of the best influencer marketing platforms out there. The brands can see the videos go live, track any physical product shipments, message YouTubers, and examine video performance from their dashboard. Influencer marketing can’t be fully automated according to 96% of marketers. Webfluential looks at things from the opposite perspective to most of the big platforms. There answer to this question is that it depends on your audience and campaign goals. We’ll help you keep up. Influencer marketing platform Go to the influencer marketing platform and work with the influencers; Influencer Marketing Tool Promote your business with millions of Influencers in few steps; Get YouTube Sponsorship Brand new way to make money on YouTube Please know that I have only selected the best influencer marketing platforms for you, which I personally tested and highly recommend. What is Influencer Marketing and How Can You Use It to Grow Your Business in 2019? They also pay 10% of any content deal negotiated with influencers through the site. The agency has an in-depth understanding of influencer marketing and can offer sound advice for both parties. You can also check out their previous brand collaborations and get access to cost estimations. Under this plan, Post for Rent charges a 10% service fee for all payments made to influencers, and a flat $20 fee if you're paying with product. They can help you with a range of things right from finding the right influencers to tracking your influencer marketing campaigns. #paid has a team of people who vet every creator who submits a pitch. Basic, Professional, Business, and Enterprise. Customers can search for influencers by categories, platform, demographics, or content. Pro Tip: Do try the HARO option to make your brand popular among influencers. Some just focus on helping you discover influencers. Popular Pays enables you to collaborate with expert content creators so that you can meet your growing content needs. Socxo’s influencer marketing platform helps you build a highly relevant, engaged, and dynamic community of followers who are much easier to track. InkyBee targets itself at professionals in digital marketing, social media marketing, public relations and SEO. This was the beginning of what would become SocialBakers influencer marketing platform. Ways you can work with Fohr Managed campaigns Interested in working with Fohr but want a team of experts to run the show for you? For example, they can create lists of suitable influencers for particular campaigns. The platform analyses what people talk about to understand their interests and affinities. You click into each one to manage and monitor its progress. Tidal Labs helps you build, manage, and scale your influencer programs by automating your influencer workflow. Brandbacker provides a great deal of data for brands. You can leverage this platform to identify and partner with influencers whose lives are most relevant to your brand and values. Filter results by audience demographics, brand affinity, and engagement rates. Similarly, it enables people of influence to approach the brands and campaigns they are truly interested in. You can search for influencers in any specific niche, by number of followers, location, and more. Onalytica helps brands and influencers connect to create great content. It provides data on the influencers’ performance history and an estimated cost per engagement. We have some of the leading social media personalities with lakhs of fans on Instagram, Youtube, Facebook etc. You will get a 360-degree view of the influencer including insights about them, their audience, and the real-time cost per engagement (CPE). This step-by-step guide will help you find the right influencers, develop a compelling pitch, and reach out to them effectively. Wij hebben het proces efficiënt gemaakt zodat jij je kunt focussen op de relatie met de influencer en de kwaliteit van de content. The Room is an influencer marketing platform that helps influencers, charities, and brands form and nurture relationships that are mutually beneficial. Subscribe to our newsletter and get social media resources send to your inbox. Over time, other types of influencers joined the roster, and eventually, Thuzio morphed into Julius, the Influencer Search and Discovery tool. Hey Kristian, Thank you so much. FameBit is a platform that helps brands find, connect, and collaborate with influential content creators on YouTube. They have a Recommendation Engine which suggests appropriate influencers for brands to consider. Once the brands have chosen their influencers they can run the campaign, on the influencer's blog or vlog, and the influencers promote it in their social media. InNetwork provides tools to help with the influencer campaigns, such as a project calendar, along with some influencer analytics and reporting tools. Free demo available. Vi har skabt fremtiden med Danmarks eneste kommissionsbaseret platform – selv tak. Does it help you manage the influencer’s content? It organizes everything all into workflows so that users never get lost. I'm glad to know that you enjoyed reading my post about Influencer Marketing Platforms. Over time they expanded to also cover Facebook, Tumblr, and Twitter. 6 Important KPIs of Influencer Marketing That You Should Know, The Pros and Cons of Using Influencer Marketing for Your Brand, 10 of the Best B2B Influencer Marketing Campaign Examples, Influencer Marketing and Millennials: How to Make Them Work Together, 7 Influencer Marketing Trends You Need to Know in 2020, A Look Back at the Most Successful Influencer Marketing Campaigns of 2019, 16 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand. It also provides numerous tools for its clients, helping them to find influencers, run campaigns, track campaign performance, and report. Thank you! Influencers can signal a wish to participate in a brand’s campaigns, using a Handraise. The tool can help you better understand the value each influencer brings. This solution is designed to help brands and top influencers connect to … Best Times to Publish YouTube Videos in 2021 – Ultimate... 22 Creator Economy Statistics That Will Blow You Away, 11 Instagram Marketing Trends for 2021 You Need to Watch. They have a strong focus on their technology and have automated every step of the influencer marketing process. This includes sentiment analysis – not just positive/neutral/negative, but also more detailed emotion analysis. It can help you find influencers, manage campaigns, and optimize campaign results. These are the ones you need to keep close. As a result, we have had to make some arbitrary decisions about whether to include some firms in this list or in our agency list. The heart of InstaBrand is it’s Influencer Search Engine. InstaBrand is more than just a search engine though. Promote a campaign, share your ideas and expertise with the campaign team, and join the terms and conditions of bringing new and customized products to life. However, a human team then oversees the results, removing anything clearly unsuitable. Both brands and creators can sign up to FameBit. Instagram … Onalytica was one of the earliest influencer marketing platforms, being founded in 2009. For tool pricing, get in touch with their team. Although anybody can sign up to AspireIQ, creators have to meet criteria to be able to view brands or campaigns. Cision is one of the most comprehensive influencer marketing platforms out there. Influencer Marketing Platforms provide influencer discovery tools for brands and agencies, some also offer massive searchable databases of potential influencers, using clever algorithms. Get in touch with The Room’s team for pricing details. Everything you need in one influencer marketing platform. Pro Tip: Use their post half-life checker to figure out how long the influencer’s post might continue to influence people. Ambassador is one of the finest referral software platforms in the world. Access comprehensive tools and data. It particularly focuses on niches such as beauty, women’s fashion, mommy, menswear, lifestyle, food, and travel. For pricing details, you need to contact Klear’s team. You first need to decide what you are most looking for in a platform. Brands can search for influencers easily enough, just as with most influencer platforms. Fohr uses technology to make influencer marketing simpler for you. Influencer information relates to their posts on Facebook, Twitter, Instagram, YouTube, Pinterest and their blogs. Great tips on influencer marketing platform. The Grapevine platform very much focuses on matching influential YouTube creators with brands wanting promotion on that platform. Find highly-vetted influencers who have engaged followings and who create high-quality content. Influencer marketing strategy means finding and targeting the brand’s product (service) to the right target audience at the right social media platform and at the right time for better positioning, awareness, leads and ultimately inspiring the buying decision of the prospects for sales. Then, then there are talent agencies, who call themselves agencies but are really more influencer marketing platforms. Mustr’s clients include Weight Watchers, Michelin, Finn, and Incrediblue. We're like an agency, but without the crazy management costs. It uses an algorithm to search through social media posts to find relevant influencers. They have some big-name clients, including Lenovo, Kleenex, Sony, Hallmark, Walmart, Honda, and Budweiser. This means that we can’t recommend one overall top influencer marketing platform. They are also given the opportunity to apply to campaigns that interest them. You can either test the waters with a free plan, with limited influencer search and social profiles, and demo monitors, or you can select the Advanced Plan. Tagger places a strong emphasis on data. Not every influencer marketing platform on this list is built for managing influencers and measuring the results they deliver. Brands can search for influencers easily enough, just as with most influencer platforms. Searches for influencers offer dozens of filters to refine results. It also gives you an idea about the best influencer marketing platform for your brand in terms of conversions or leads or sales. It provides a suite of web-based tools to help these marketing professionals to manage their entire digital outreach process - from finding influencers to measuring the success of their outreach campaigns. Solopreneurs, SMBs, Large businesses, enterprises, agencies, Self-Serve: Free ($299 activation fee per campaign). #paid shies away from traditional models of influencer marketing. Similarly, for Instagram, you can check your comments and likes, Can let Grapevine handle everything for you too. Q4. High rankings across the board. This 50 page ebook includes all of the techniques I use to get thousands of new monthly visitors to my site, and convert them into paying clients. Heepsy’s search filters help you find exactly what you’re looking for, and our influencer reports provide you with the metrics you need to make decisions. Fohr provides you with powerful filters to find exactly who you want to work with. AspireIQ provides an extremely thorough range of campaign tools to assist with every aspect of campaign management. Staying true to its mission, Carro helps you run transparent influencer marketing campaigns. You can easily connect with Facebook Ads Manager and push ads into timelines and feeds under the creator’s handle. I already get too much traffic. I'm glad you liked my post on influencer marketing platform. Post for Rent effectively maintains a balance between cold business efficiency and authentic influencer campaigns. As an organization, you can gain access to built-in and searchable marketplaces. Contact them at scale. It makes it easier for you to strategize, execute, and measure your campaigns. Businesses can share journalist and blogger contacts with their team, directly send press releases from Mustr (including high-res pictures and other information), send notes to journalists and share PR projects with clients. For pricing, get in touch with their team. A micro-influencer is someone who doesn’t have a huge audience but the people that do follow them are rabid fans. Influencer marketing takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. Brands provided content on the platform for popular influencers to post on YouTube, or alternatively, they allowed creators to come to them with proposals. Thank you so much, your comment really motivates me to share more of such information. With this plan you can access data for unlimited brands and pay no service fees, along with other additional features). Scrunch helps you find relevant influencers from a database of over 20 million influencers. PitchBoard uses its machine-learning algorithm to parse through influencer data from several sources to identify the influencers whose audiences are the most suitable for specific campaigns. There are currently 20,000 influencers signed up. Zoomph enables brands to explore new communities and directs them towards communities with similar values as themselves. Target. They describe themselves as being a “Mobile First Company” and place their main focus on mobile-specific networks like Instagram and Snapchat. The incredibly well-designed interface makes managing campaigns a downright pleasant experience. Free demo available. Peg is one of the best influencer marketing software platforms for performance-driven brands. Which social media platform is best for marketing? e.co is an influencer marketplace with a difference – it provides a social foundation for brands to meet and interact socially with influencers. It’s free to get started with Carro. They can use  Whitelisted Ads, where they whitelist specific creators and content for use with paid Facebook and Instagram ads. People on Instagram with 5,000 … Pro Tip: Automate your influencer payouts to speed up your campaign execution. GRIN has earned several accolades on G2, trusted by 3M+ people for unbiased information on software. Once approved it is up to the influencers to publish the content and share it with their audience. You should ensure that your platform can help you find genuine influencers with ease. Onalytica takes a hybrid approach to its influencer database. Hi Lena, Thank you so much. Currently, thimediaks means that you need to have 500 Instagram likes or 2,500 YouTube views to be considered an influencer. Land Rover's 70th Anniversary Influencer marketing. They freely acknowledge that their client base is large companies, with the smallest clients in their published list earning around $100m annually. This means that Webfluential only works with a roster of quality social media influencers. Pro Tip: Use their lists to find out which influencers are attending events so that you can reach out to them. Brands can post campaigns traditionally if they prefer, too. They can help you tell your brand and product stories in a way no one else can. With subscriptions ranging from $99.99 to $1,399.99 per month (ignoring the free tier which is only really a trial), Advowire is happy to work with businesses of all sizes. Influencer marketing has become the most preferred tactic for brands to connect with their target audiences. Bliv en del af en datadrevet influencer marketing platform som: Virksomhed eller Influencer. There are extensive real-time analytics and data-based reports made available to the brands to gauge the success of their campaigns. It uses a self-selection method where those who think of themselves as influencers sign up on the site. A subscription to our platform Arms your team with cutting edge tools and analytics to run your own influencer marketing campaigns. What are the top influencer marketing platforms? Free to use. Some of the bigger influencer platforms cover nearly every major social media platform. TapInfluence comprehensively covers four main areas: influencer search, influencer outreach, analytics, and campaign management. In mid-2014 they raised 1.5 million in seed funding, adding to a new total of 2.5 million raised to date. captiv8 was established in 2015, initially as a social listening and analytics tool. Yes... FREE! BMI is your one-stop shop for your Influencer Marketing Strategy BookMyInfluencers is the best Influencer Marketing Platform available for growing your brand advocacy through user generated content via influencers. Promote a campaign, share your ideas and expertise with the campaign team, and join the terms and conditions of bringing new and customized products to life. Q2. Reach over 1.4 billion social influencers and journalists, In-depth pitching ideas and biographical information to help you send pitches, Shows you the niche, demographics, and reach of influencers on Twitter, Search for influencers from their network of human-vetted creators on YouTube, Instagram, and Facebook, You can search for keywords specific to your campaign to discover the most suitable influencers, Discuss campaign details, make direct offers, negotiate fees, and securely manage payments to move your campaigns forward, For ongoing campaigns, you can track engagement, click-throughs, and views from YouTube. Leading Influencer Marketing platform for small & medium sized businesses and digital agencies. Pro Tip: You can license the content created by the influencers after the influencer marketing campaign as well to extend its reach. They now enjoy a roster of impressive clients, such as Canon, Volvo, and Target. ’ s demographics and interests services to their posts on their behalf deep levels end-to-end platform that helps connect... Self-Serve influencer platform is the best influencer marketing Hub, demonstrating the explosion of influencer marketing platform your. Seamlessly into their existing systems feature products because they interest them, hashtags, and.... So get it while you can also use it to grow your business in?! Add-On service to amplify your campaigns with ease to leverage the influence of your influencer marketing systems can help execute. Their full-service influencer marketing with a YouTube channel can join the Grapevine community accessing! 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